Liveplayingnow.com Ad Spam - How to remove

Liveplayingnow.com is a website that sends unwanted ads to web browsers. It does this by using web push notifications.

If you’re getting pop-ups labeled with Liveplayingnow.com’s name, you probably didn’t subscribe to them voluntarily. The website lies to visitors in order to get access to their notifications. To stop Liveplayingnow.com’s ad spam, you just need to open those settings and revoke a few permissions.

Liveplayingnow.com in short:

Threat type	Adware, browser hijacker.
Problems caused by Liveplayingnow.com	It shows advertisements even when it is not open in your browser, it uses deception to get people’s permission to send them notifications.
How sites hijack browser notifications	It lies about what the button to permit notifications does.
How to stop Liveplayingnow.com’s notifications	Disable notifications from websites that use them to show ads, if needed, remove all malware and adware with antivirus tools (Spyhunter for PC, Combo Cleaner for Mac, etc.).

How Liveplayingnow.com works

It uses notifications to show ads

Liveplayingnow.com is a website, not a program or a browser add-on. Despite that, it’s still able to impact web browsers as though it was an adware infection. Liveplayingnow.com can do this by taking advantage of web push notifications, a feature that allows websites to send messages to browsers.

When used well, notifications can be very useful. They can tell you about new direct messages, flash sales, and other events without you having to check the relevant website all the time.

But Liveplayingnow.com and other notification spammers use this feature not to deliver useful messages but to show advertisements. And those ads are not of the best quality:

• get-rich-quick schemes, fake articles
• malicious browser add-ons
• fake alerts to update your software (Adblock update required)
• gambling sites, free-to-play games
• unregulated supplements and various miracle cures.

Liveplayingnow.com is a website that shows ads even when it’s not open. On its own, it doesn’t appear to have any content – other than the pages that it uses to trick people into subscribing to its ads.

It tricks people to allow its notifications

In order for a browser to accept notifications from a website, you have to explicitly allow it. Your browser shows a little message about notifications with the buttons “Block” and “Allow”. Click “Allow” and the site will be able to send you notifications.

It’s pretty easy to subscribe to these messages by accident, especially on mobile. You can do it without meaning to. But many sites use targeted notifications, which means that you might not get any messages at all.

Unfortunately, Liveplayingnow.com doesn’t want people to make an informed decision about whether they want to let this site show pop-ups on their screen. It doesn’t just tell people that it wants to send them ads. Instead, it tricks people by showing them fake video players, chats, and Captchas.

The site is crafted to confuse people. Many of Liveplayingnow.com’s pages say or imply that you must click the “Allow” button to watch a video, download a file, or get access to a chat.

In reality, the “Allow” button enables Liveplayingnow.com to send messages to your browser.

How to stop notification spam by Liveplayingnow.com

Liveplayingnow.com is very similar to Newblack.xyz, Coolnews.xyz, and other adware sites. These sites are temporary, but the notification hijacking problem is ongoing. Browsers have even added features to limit notification prompts.

Luckily, you can easily stop the advertisements by changing your notification settings. You can also hide all future notification prompts – this would help you stay safe from browser hijackers. (You can still manually enable sites to send you notifications.)

When an ad from Liveplayingnow.com appears, click the settings button on it and select the option to block all notifications from the site.

You can also review all the sites that can send you messages and disable them in your browser settings:

• Chrome – open Settings, scroll down to Site settings (under Privacy and security), click on Notifications.
• Edge (Chromium) – open Settings, click Site Permissions, Notifications.
• Safari – in the Safari menu, choose Preferences, Websites, Notifications.
• Firefox – open Settings, Privacy & Security, scroll down to Permissions, and click on Settings next to Notifications.

Here are listed all the sites that you’ve either allowed or blocked from sending notifications. You can manage all of their permissions here.

In case there’s any malware on your computer, use antivirus apps (Spyhunter for Windows, Combo Cleaner for macOS, etc.) to remove it. This is important because adware infections tend to promote each other.

That said, Liveplayingnow.com is just a website, so once you block its messages in your browser settings, they should stop coming.

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